Market Study

 Consumer Interest

Surveys and interviews were conducted amongst children and their parents. Participants were asked how they monitor their own/their children's fitness, whether or not they currently use fitness trackers in their day to day life, and whether or not they would be interested in purchasing an interactive device that tracks their own/their child's fitness. These surveys resulted in an overall positive review and need for Ohana Band.



Device Functionality

After assuring that there exists a thriving market for Ohana Band, specific surveys were conducted in order to establish that the features of the proposed Ohana Band met the needs and wants of potential consumers. These surveys resulted in overall positive feedback that aligned with the intended design of Ohana Band.